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News & Updates(blog)Href interactive agency2019-09-30T09:04:27+03:00

August 2025

Your hotel speaks English, but does it speak … guest?

Your hotel speaks English, but does it speak … guest?

By Paspartu Translation Services|2025-08-22T13:25:56+03:00August 22nd, 2025|Categories: News|Tags: expert language translations, Holiday season, Localization, marketing, Paspartu translations, summer season, tourism|

Your hotel speaks English, but does it speak … guest?

July 2025

Global Misfires: Why Localization Can’t Take a Vacation

Global Misfires: Why Localization Can’t Take a Vacation

By Paspartu Translation Services|2025-07-18T16:47:42+03:00July 18th, 2025|Categories: News|Tags: campaigns, global communication, Localization, summer campaigns, Translation|

Summer launches, global misfires: Why localization shouldn’t take a vacation

June 2025

Localization is not a service. It’s a risk strategy

Localization is not a service. It’s a risk strategy

By Paspartu Translation Services|2025-06-23T12:12:28+03:00June 23rd, 2025|Categories: News|Tags: customer-centric, international, Localization, ROA, strategy, Translation|

Let's be brutally honest. Executives perceive localization as a checkbox: needed, but not core. Something marketing or ops will

May 2025

Why AI can’t match human expertise in localization

Why AI can’t match human expertise in localization

By Paspartu Translation Services|2025-05-23T13:54:29+03:00May 23rd, 2025|Categories: News|Tags: AI, cultural connection, human translation, Localization, localized content, Translation|

Before May arrives, the global business community is undergoing a