Global Misfires: Why Localization Can’t Take a Vacation
Summer launches, global misfires: Why localization shouldn’t take a vacation July is when everything speeds up, campaigns go live, products
Localization is not a service. It’s a risk strategy
Let's be brutally honest. Executives perceive localization as a checkbox: needed, but not core. Something marketing or ops will "get to" when going international. But the paradox is this: the cost of
Why AI can’t match human expertise in localization
Before May arrives, the global business community is undergoing a rate of change like no other. While companies expand overseas,
Cracking the code of Easter marketing: Why localization matters
As Easter approaches, businesses everywhere launch festive promotions to capture consumers, stimulate seasonal sales, and increase revenue. But one, universal
The critical importance of professional translation of legal texts
Legal texts, such as contracts, powers of attorney, regulations, and instructions, form the very backbone of international agreements, compliance, and individual rights. In today's world, which is
How localization and translation are changing international communication to stay ahead in 2025
The beginning of a new year frequently presents both new opportunities and obstacles for companies looking to increase their global
Speaking the language of joy: How translation brings the spirit of Christmas to the world
As Christmas approaches, many businesses around the world ready themselves for arguably the happiest and most profitable time of the
Black Friday: How professional translation can boost global sales
With Black Friday just around the corner, businesses across the world are getting ready for one of the biggest shopping
Game Translation & Localization: Trends Shaping today and beyond
In the gaming industry, game localization acts as a bridge that connects players from diverse cultural backgrounds facilitating culturally resonant
Why are professional translations essential in the maritime industry?
The shipping industry is a strictly regulated sector where clear communication is crucial. Operating globally, such businesses must understand different